About Us
Where Storytelling Meets AI-Driven Innovation
Established in 2024, our journey began with a vision to reshape modern advertising through ethical AI and emotionally grounded storytelling. We believe that stories are the heartbeat of every brand, and with a thoughtful blend of creativity, data, and technology, these stories can beautifully reach the people who are meant to hear them most. Created at the meaningful intersection of AI innovation, AdTech expertise, and authentic human communication, Atenea helps businesses craft narratives that feel real, resonate deeply, and create a gently powerful and lasting impact.
Our work spans across AI-enhanced advertising strategy, CTV/OTT insights, attention measurement, reporting-as-a-service, and product consulting.
At the heart of all we do, our purpose remains simple and sincere:
To help brands tell their story with clarity, integrity, and heart, supported by tools and processes that make the journey effortless and beautifully guided.
What We Stand For
Authenticity
We champion real and responsible storytelling, ensuring every message we craft, every product we build, and every campaign we support is rooted in truth, human connection, and thoughtful intention.
Innovation with Intention
We leverage AI and advanced advertising technologies not for complexity, but for clarity, helping brands simplify, enhance, and elevate how they communicate in a warm and purposeful way.
Purpose & Joy
We wholeheartedly believe that creativity thrives where joy and meaning exist, and our work culture along with client partnerships is grounded in respect, compassion, and shared purpose that feels inspiring.
Impact, Not Noise
In a world full of content, we focus on what genuinely matters: stories that touch hearts, strategies that drive results, and technology that brings out the very best in both with gentle precision.
Our Approach
- We blend storytelling artistry with data intelligence in a thoughtful, harmonized way.
- We pair product strategy with emotional resonance to create balanced and meaningful outcomes.
- We build solutions that feel modern, intuitive, and deeply human while supporting long-term growth.
- Whether you are a brand seeking stronger audience connection, a company exploring AI-powered advertising, or a business ready to refine your narrative, Atenea is your caring partner in crafting stories that move people and move the needle.
The Creative Mind Behind the Heart of Atenea Advertising
Shikha Khinchee
Founder & Chief Product Officer, Atenea Advertising
Shikha Khinchee is the Founder and Chief Product Officer of Atenea Advertising, a studio beautifully built at the intersection of AI-driven innovation, AdTech excellence, and authentic storytelling. With over a decade of rich experience across New York City and California, Shikha has shaped transformative advertising and media products for global leaders, including:
- Freewheel (Comcast)
- DoubleVerify
- Peacock (NBCU)
- ViacomCBS
- DISH Network
- In every role, she blends strategic vision with deep respect for the human stories behind each brand.
What Inspires Her Work
Shikha is driven by her belief that technology should amplify and never replace authentic connection. Throughout her career, she has led high-impact initiatives across:
- AI Governance
- CTV and OTT
- AI-powered forecasting
- Attention measurement
- Advanced analytics
- Enterprise reporting ecosystems
- Her thoughtful product leadership has delivered measurable success, including:
- 18% stronger inventory optimization
- 20% higher retention
- 23% increased subscription conversions
- These achievements reflect her careful balance of data, creativity, and purpose.
Her Mission at Atenea
At Atenea Advertising, Shikha’s mission remains simple yet deeply meaningful:
“To empower businesses with storytelling that reaches hearts, with processes and tools that simplify the journey, all with authenticity, joy, and a sense of purpose toward one another.”
This guiding belief shapes the way she builds teams, supports clients, and designs meaningful advertising experiences.
Her Philosophy
She believes that responsible storytelling is one of the greatest forces in modern advertising. In a world shaped by automation and AI, Shikha remains committed to ensuring stories stay human-first, ethical, and meaningful. Her passion lies in helping brands express who they truly are while using the smartest, simplest, and most elegant technology to bring those stories to life.
How She Leads
- Architecting a product strategy
- Advising brands on AI-led advertising innovation
- Guiding purposeful storytelling workshops
Looking Ahead
Today, through Atenea Advertising, Shikha continues building a future where:
- Technology elevates truth
- Creativity is rooted in purpose
- Businesses grow by touching hearts, not just markets
- Every brand stays true to its values
- Her journey reflects both innovation and intention, shaping a thoughtful and human-centered future for advertising.
